Jiani Lu is a Creative Director at Superside and the Head of Creative at csuper®, specializing in creative strategy, branding, and design direction. They bring a comprehensive approach to visual identity systems across various media, having produced award-winning work recognized by prestigious organizations such as Adobe and D&AD. Jiani's career includes roles as Design Director at several firms, including ANATOMY® and CSUPER, as well as senior graphic design positions at Tara Nature's Formula and Foreign Policy Design Group. They hold a Bachelor of Design from York University and a degree from the York Sheridan Program in Design. Jiani was also named one of PRINT Magazine's 15 New Visual Artists Under 30 in 2016.
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