SuperVettura, the longest serving representative for Koenigsegg worldwide, has officially opened its new £6.5 million flagship showroom in Sunningdale, Berkshire in February 2026, following a two-year build programme.

The opening also coincides with a considerable milestone for SuperVettura’s founders, Paul Burrows and Tommy Wareham-Dart, who are celebrating 20 years of representing Koenigsegg. Representation began under a previous organisation before continuing through SuperVettura, which has served as the UK representative for the past 15 years. This continuity of leadership and stewardship has created one of the most enduring, established and mutually special relationships with the marque globally.

In an era increasingly shaped by artificial intelligence, automation and digital commerce, SuperVettura has taken a deliberate and contrasting view. While much of the wider automotive sector shifts towards online-led sales models, the company has invested in a physical world class environment designed around experience, discretion and human connection, reinforcing its belief that the focus on excellence with client relationships, brand loyalty and long term client retention, is what sets SuperVettura apart from other luxury automotive dealers.

Beyond the historic display, selected Koenigsegg vehicles and other significant performance automobiles will be offered for sale from the new facility, further establishing the showroom as a global destination for collectors, both modern and classic.

Our location has been a prominent car dealership for over 110 Years in Sunningdale, near Ascot, a populous village with a retail area of boutique specialist shops, wine bars, cafe’s and restaurants in the Royal Borough of Windsor and Maidenhead. Sunningdale is well known within the golfing world for its own outstanding Sunningdale Golf Club and neighbouring Wentworth Golf Club, home of the BMW PGA Championship.

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