Robert Wise

With over 30 years of deep experience in consumer product safety and regulatory compliance, his career began in the 1980s at Target Australia and has since spanned a dynamic trajectory across multiple industries. From product design and compliance to regulatory frameworks and manufacturing, he has partnered with industry leaders such as Catch.com.au, Target Australia, CNP Brands, IGC-Dorel, and Funtastic Pty Ltd, as well as government agencies including the ACCC and the Department of Transport & Aviation. He also spent almost 2.5 years working with Kidsafe Victoria, contributing to an area he is particularly passionate about: child safety.

Now, as the founder of his own compliance and consumer safety consulting business, he combines decades of insight with a fresh, entrepreneurial approach. His mission is clear: to help businesses ensure their products are not only market-ready but also genuinely safe for consumers. Whether guiding a startup launching its first product or supporting a global brand navigating complex regulatory landscapes, he offers trusted expertise and tailored advice.

Known for challenging the status quo and addressing the “elephant in the room” when necessary, he emphasises that product safety is about far more than ticking boxes—it is about protecting lives. He holds the belief that living is learning, and that professionals should never stop pushing boundaries or acquiring new knowledge. His vision is to make the world a safer place for consumers, one product at a time.