Casey Wills is a results-driven eCommerce and Product Management leader with 20 years of experience in omni-channel B2B and B2C environments, primarily in home, automotive, and electronics sectors. Currently serving as Senior Director of eCommerce at Sur La Table and Principal Consultant at Apricity Digital LLC, Casey leverages a unique skill set in merchandising and analytics to innovate and enhance customer experiences. Previously, Casey held the position of Vice President of eCommerce and Product at LL Flooring, where they managed full P&L for multiple websites and led a comprehensive eCommerce team. Casey also gained experience at Advance Auto Parts and Circuit City, contributing to effectively driven digital strategies and product management initiatives. Casey is pursuing a degree in European Commerce at the University of Antwerp.
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