Brian Fall

Lead Product Designer at SureCritic

Brian Fall has a diverse work experience, beginning with freelance work as a Senior UX/UI and Product Designer in 2006. In 2011, they began working for Madrona Specialty Foods / La Panzanella Artisanal Foods Co. as a Web Designer and Product Photographer. In 2013, they took on the role of Front End Web Developer for FCB Global. In 2015, they began work at POSSIBLE as a Senior Digital Designer, where they created a responsive design system for Lenovo Data Center website and art directed a marketing video for Microsoft HoloLens. In 2018, they became Lead Product Designer at SureCritic, where they designed a flexible dashboard for three distinct user groups and established a comprehensive design system. Most recently, in 2021, they joined Uber as a Senior Digital Designer, where they have worked across multiple departments to help elevate and unify Uber’s digital brand.

Brian Fall earned a Bachelor of Fine Arts degree in Graphic Design from Eastern Michigan University in 2007. Brian then attended the School of Visual Concepts from 2010-2014, studying Web Design and Development. In April 2015, they obtained a UX Research & Strategy Course certification from Designlab (trydesignlab.com).

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