Ben Kaye is a Senior Category Manager at Surreal, where they hold enterprise-level ownership of category strategy and drive sustainable growth in the UK cereal market. With over nine years of experience in the FMCG sector, Ben previously co-founded Well Fruited, a food and drink brand focusing on innovative nutrition solutions. They have held various roles, including Commercial Manager at Bakkavor and Category Manager at 2 Sisters Food Group, demonstrating strong analytical and strategic capabilities. Ben's educational background includes a Bachelor’s degree in Economics and Politics from the University of Exeter.
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