SMSC exists to support industries with the infrastructure that sustainable progress depends on.

Across industries, important disciplines often operate in silos—strategy separate from accountability, innovation separate from action, and organizations working toward similar goals without shared alignment.

SMSC serves industries where support is most needed—visioning, staffing, fundraising, implementation, standard development, coalition building, and/or strategic investment. This work helps industries operate in alignment, strengthening relationships and accelerating shared value.

By leveraging the support methods above and strategic partnerships with key organizations and communities, we support industries to co-create tools and resources that deliver shared business value and remove barriers that have prevented progress from being realized.

Our two divisions, Parallel and Verico, help deliver the industry and community-building initiatives SMSC leads.

Through Parallel Sustainability, we partner with building product manufacturers through a fractional staffing model, embedding alongside internal teams to provide strategic guidance, actionable insights, and the forward momentum needed to navigate an evolving sustainability landscape.

Through Verico, we deliver independent verification and assurance for sustainability and environmental claims, enabling organizations to build trust, enhance credibility, and confidently communicate their commitments across markets.

SMS Collaborative operates across regions, anchored by Midwest and East Coast hubs.

Sustainability Management & Strategy Collaborative

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