Reeya Sen

Reeya Sen has over 18 years of experience in insights and marketing, currently serving as the Head of Insights for Personal Systems at HP since December 2005. In this role, Reeya develops insights roadmaps, builds executive consensus, and enhances the organization's insights capabilities. Previous positions at HP include roles as Head of Business Insights for Consumer Services and Printing, Insights Director for Worldwide Printing, and WW Brand Insights Lead, where projects included re-establishing brand health tracking and enabling regional marketing teams with shopping behavior insights. Additionally, Reeya is currently an Insights Project Lead at Suzy and an Advisory Board Member at GENPACT LLC, where prior experience included analytics projects and client management. Reeya holds an MBA in Market Research and Brand Management from Mudra Institute of Communications and a Bachelor of Science in Economics, Statistics, and Mathematics from St. Xavier's College.