We are at an inflection point within human culture and technology. Where people once watched video content delivered via traditional broadcast (and programming guides) to their television screens, they are now watching what they want, when they want, where they want and employing a host of different connected devices to do so. But the experience of watching video online is nothing like television. It’s inconsistent from provider to provider. It’s quality is variable. And it’s monetized differently. As an industry, online video is the Wild, Wild West and that is ultimately hurting the adoption that will carry us through the tipping point when video becomes predominantly delivered via streaming.

The Streaming Video Technology Alliance (SVTA) was formed to address this generational transformation. A global consortium of organizations, we are dedicated to helping shape the future of streaming video through collaboration on documentation that addresses the critical challenges facing the industry. Focusing on best practices, our member companies work together through a number of different Working Groups to tackle fundamental issues across a broad range of topics.

The adoption of streaming video is moving at a breakneck pace. New technologies and methods to deliver it, to package it, and to monetize it are appearing almost daily. Our hope is that the Alliance can bring consistency to our rapidly evolving industry while influencing the creation of standards through other forums and consortiums, which is why every member of the online video value chain (content owners, infrastructure operators, service providers, and technology providers) is invited to join the movement.

Broadcasting

Media & Entertainment

Streaming

SVTA

SVTA's headquarters in Fremont, United States

This department focuses on advancing technical capabilities and fostering innovation within the engineering discipline.

Engineering Excellence

The Working Group Chairs at SVTA facilitate collaboration across various teams focused on addressing key challenges in the streaming video industry. They lead initiatives within specific Working Groups—such as Low Latency Streaming, Quality of Experience, Advertising, and Metadata—guiding members in developing best practices, standards, and documentation to enhance video delivery and consistency. Their leadership ensures that diverse perspectives from the online video value chain are integrated into solutions that drive industry-wide transformation.

Working Group Chairs

This department specializes in providing in-depth knowledge and insights on specific domains to enhance operational effectiveness and decision-making.

Subject Matter Expertise

This department focuses on enhancing live streaming experiences and reducing latency during broadcasts.

Live Streaming Group

This department provides strategic direction and governance for the organization.

People (2)

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Other teams

Working Group Chairs

Subject Matter Expertise

Live Streaming Group

Executive Leadership