Crystal Xu is an accomplished professional with extensive experience in business development, marketing, and strategic planning. Currently serving as a GTM Strategist and former Business Development Representative at SwagUp since June 2025, Crystal also works as a Tennis Professional at the University of Pennsylvania. Previous roles include Chief of Staff at Contenda (FSH Tech) from November 2023 to February 2025, where Crystal was a founding team member focused on innovative back-office software solutions for municipalities, and CEO & Co-Founder of Mentee from November 2022 to November 2023, designed to connect high school and college students for mentorship. Additionally, Crystal has held significant positions at 180 Degrees Consulting as Consultant and Head of Marketing, HUNTER Digital Marketing Agency as Digital Marketing Intern, and Penguin Random House as Product Marketing Associate. Crystal obtained a Bachelor of Arts in Economics and Psychology from Swarthmore College.
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