Swarovski is an Austrian producer of glass headquartered in Wattens, Austria. Swarovski has been a family-owned business since it was founded in 1895 by Daniel Swarovski.

Consumer Services

Swarovski

Swarovski's headquarters in Wattens, Austria

Robert Buchbauer

Ilse Roeffen

Marco del Prete

Jose Moraga

Luis Conde

Mario Junker

Susan Liu

Ivanka J.

Myrtille Clément-Fromentel

Stefano Giacomelli

Mathias Margreiter

The Leadership Team at Swarovski is responsible for steering the company's strategic direction and ensuring alignment across all divisions. Comprising high-level executives from key areas such as marketing, operations, product management, and human resources, this team collaborates to drive brand innovation, enhance customer experiences, and optimize supply chain efficiency. By leveraging their diverse expertise, they aim to uphold Swarovski's legacy as a leader in luxury craftsmanship while navigating modern market challenges.

Leadership Team

The Marketing and Communications team at Swarovski is responsible for developing and executing strategic marketing initiatives that enhance brand visibility and drive consumer engagement. This diverse group of professionals focuses on product marketing, digital experiences, global communications, and content creation, ensuring that Swarovski's heritage of craftsmanship is effectively communicated across various channels. They collaborate on go-to-market strategies, manage e-commerce platforms, and engage with audiences through social media, all while fostering brand loyalty and innovation in the luxury market.

Marketing and Communications

The Finance and Administration team at Swarovski is responsible for overseeing financial planning, reporting, and operational management to ensure the company's financial health and compliance. This team also manages human resources functions across different regions, focusing on talent acquisition, payroll, and employee development, thereby supporting Swarovski’s global workforce and strategic objectives.

Finance and Administration

The Sales and Customer Service team at Swarovski is dedicated to driving revenue growth and enhancing customer satisfaction. They manage client relationships, oversee sales strategies across various channels—including B2B and tourism—and ensure exceptional service delivery. By collaborating closely, this team aims to create memorable experiences for customers while maximizing sales opportunities in both global and regional markets.

Sales and Customer Service

The Product Development and Management team at Swarovski is responsible for creating and overseeing the product lifecycle, from initial concept to market launch. This team collaborates across various functions, including design, compliance, and quality engineering, to ensure that each product aligns with Swarovski's brand values and quality standards. They also analyze market trends and customer feedback to strategically shape the product portfolio and enhance the overall customer experience in gift giving and home accessorizing.

Product Development and Management

The Supply Chain and Operations team at Swarovski is responsible for overseeing and optimizing the flow of materials and products throughout the organization. This includes strategic planning for procurement, logistics, and inventory management across global markets, ensuring efficient transportation and warehousing, and enhancing operational excellence to support the company's commitment to quality and innovation. Team members collaborate closely to streamline processes, reduce costs, and improve service levels within the supply chain, thereby contributing to Swarovski's overall business success.

Swarovski

Org chart

Teams

Leadership Team

Marketing and Communications

Finance and Administration

Sales and Customer Service

Product Development and Management

Supply Chain and Operations

Offices

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