Hebe Wu

Hebe WU is a seasoned digital marketing professional with extensive experience in the marketing sector. Currently serving as the Digital Marketing Manager for RADO China at Swatch Group since September 2019, Hebe oversees social, digital, and e-commerce marketing initiatives. Previously, as the EC Brand Manager for Illuma at Wyeth Nutrition China from January to July 2019, responsibilities included managing e-commerce marketing efforts. Hebe also held the position of Product Manager at Bright Dairy & Food Co., Ltd. from January 2017 to January 2019, focusing on product launches and market expansion strategies. Prior roles include Senior Executive at Edelman, specializing in digital marketing for consumer goods, and Media Planner at Carat, where media selection and execution were key responsibilities. Hebe holds a Master of Arts in Communication and New Media from City University of Hong Kong and a Bachelor of Arts in Teaching Chinese as a Foreign Language from Nanjing Normal University.