Reef Eid is a seasoned professional with extensive experience in brand management and sales across multiple industries. Currently serving as the Regional Brand Manager for Certina & Hamilton at Swatch Group since November 2023, Reef previously held several significant roles at L'Oréal from September 2013 to December 2022, including Commercial Head for the Lower Gulf and Regional Sales Manager for the Professional Products Division. Prior experience includes a tenure at Transmed as Category Manager and various managerial positions, as well as a role as Public Relations Coordinator at InterContinental Jordan. Reef Eid holds a Bachelor of Science in Hospitality Administration/Management from Lebanese American University and earned the IGCSE from National Orthodox School.
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