Danielle is widely recognized as an industry leader in content marketing, influencer marketing, and social media strategy. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Recognizing a need to professionalize and streamline the process of connecting influencers with brands, she launched Sway Group in June 2011.
Danielle is a regular contributor to Forbes.com and has been featured in Adweek, TechCrunch, Digiday, VentureBeat, MediaPost, Marketing Land, and PR Daily. She has also spoken at numerous industry conferences including BlogHer, Mom 2.0, iMedia, SXSW, CES, and the SMX Search Marketing Expo.
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