Swayable
Tim Wackman serves as the Senior Director of Sales at Swayable, where the focus is on leveraging causal AI to provide insights into media content's impact prior to campaign launches. Previously, Tim worked as Brand Partnerships Director at PreciseTarget, utilizing data science to derive consumer shopping insights for fashion and apparel brands. Tim held the position of Senior Director of Sales at MikMak and advanced through roles at Ibotta, Inc., including Senior Director and Director of Client Partnerships. Tim started as Senior Account Manager at Aisle50 and spent nearly eight years at News America Marketing, attaining roles including Group Sales Manager and Senior Account Director. Tim earned a Bachelor's Degree in Marketing from the University of Minnesota's Carlson School of Management.
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Swayable
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Swayable measures how effectively media content changes opinions. Swayable clients are dramatically increasing the impact of the stories they tell on the world's most important issues. Clients include major brands, agencies, foundations and political campaigns around the world. The service is delivered via a cloud-based technology platform built in California and New York City. Swayable is incorporated as a public benefit corporation dedicated to effective truth telling.