Swear Words is a Melbourne brand consultancy that works with founder-led businesses with clear ambition and a brand that needs to carry it.

We help turn the value inside a business into something people can understand, remember and choose, through strategy, naming, identity, packaging and language.

A lot of our work is in food, drink and hospitality, but we work best with founders who care deeply about what they’re building.

Since 2003, we've created brand identities for some of Australia’s most commercially successful product launches and most loved independent businesses including:
 
· Zoncello Limoncello Spritz — Australia's #1 wine product, first year on shelf 
· Allpress Espresso — global brand refresh, 2026, rolling out across four countries
· Who Gives a Crap — packaging identity behind $11M+ in charitable donations 
· Gage Roads Brewing Co. — 132% sales uplift, now one of Australia's largest independent breweries, Champion Large Brewery Royal QLD Beer Awards 2026 
· Market Lane Coffee — brand custodians since 2009, now 11 venues 
· Kura Kura Beer — built in Bali, now exported to Hong Kong, Singapore, Indonesia, Australia and on AirAsia flights
· Santai Hard Seltzer — Balinese-made brand built for international perception 
· Schulz Organic Dairy — 17,000kg of single-use plastic saved 
· Sand & Sky — concept to global skincare recognition within months of launch

Swear Words®

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Swear Words®

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