Amy Cooper

Amy Cooper is an experienced editorial and content strategy professional currently serving as Senior Manager of Editorial & Copy at Sweat, where responsibilities include managing editorial content strategy, overseeing the production of copy across various platforms, and implementing SEO best practices. Previously, Amy held multiple leadership positions at Bauer Media Group – UK, including Head Of Content, where a significant increase in audience engagement was achieved under management. Amy's earlier experience includes roles in content and audience development at Bauer Media Australia and Mamamia Women's Network. Educational background includes a Bachelor of Laws and a Bachelor of Media from the University of Adelaide, along with Mini MBAs in Marketing and Brand Management. Proficient in industry analytics tools, Amy has a strong focus on data-driven strategies for enhancing content performance and audience growth.