Peter Hedenberg

Peter Hedenberg is an accomplished professional with extensive experience in innovation and brand strategy within the consumer goods sector. Currently serving as Vice President and Head of Innovation at Swedish Match since September 2021, Peter Hedenberg has previously held senior leadership roles at Vinda International Holdings Ltd, Essity, and SCA – Hygiene and Forest Products Company. Expertise encompasses category management, project portfolio oversight, market entry strategies, and consumer insights across various product lines, particularly in hygiene and baby care. Educational credentials include a Master of Science in Chemical Engineering and a Licentiate in Plastics and Polymer Engineering from Chalmers University of Technology.