Sweet Analytics
David Barbour serves as Chair and Investor at HeadBox, a leading event technology brand in the UK, since August 2024. Additionally, Barbour has been an Investor in Brompton Bicycle and Sweet Analytics since July 2021 and September 2019, respectively. Barbour held roles as Investor and Non-Executive Director at Intragen and Optimity Ltd from September 2019 to March 2024, focusing on cybersecurity and IT managed services. As Managing Partner at FPE Capital LLP from April 2016 to March 2024, Barbour contributed to investments in the UK lower middle-market. Previous experience includes Directorship and Co-Head roles at Stonehage Fleming Private Equity and various board positions at RFIB Holdings Limited and Harvest Media/Telescope Inc. Educational background includes a BSc in Economics and Politics from the University of Bristol and completion of the Law Society Final Examinations at the College of Law.
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Sweet Analytics
Sweet Analytics, at the centre of all your data. Sweet connects with all the marketing platforms that you know and love and brings it all under one roof. Helping you understand customer retention and acquisition to drive your business forward. What we do... Customer Data To understand your customers you first need to understand all their interactions. Armed with a deep understanding of each of our customers, Sweet Analytics can help you to reach them more effectively with our unique personalisation tools. Single Customer View At the heart of Sweet Analytics is one of the most advanced Single Customer Views in the market. Using all available integrations we build a complete customer profile for all interactions with your brand, which are made readily available through our dashboards. Sweet Tracker™ Our proprietary technology allows us to unify browsing behaviour with Single Customer View, providing impartial attribution and linking sales to web interactions. With the ability of real-time interventions and cross-device tracking we can deliver personalised customer journeys. Attribution Tackling the Holy Grail of marketing Sweet provides the single point of truth between the reality of sales and the mendacity of marketing platforms. Helping you more accurately judge the ROI of your marketing investment.