Sweet choice is a growing company that distributes chocolate things crafted with love. We are highly specialized in New Year’s and Easter programs, so whatever holiday treat you might need, we got it. Come on board, we have candy! 

How not to love sweets?

Mr. Veselin "Vesko" has always been simply crazy about sweets. From each one of his many travels, in that large bag of his he’d bring back loads of exotic chocolates and candies, to the delight of guests and residents of house Radovic. So great was Vesko’s love for treats, that he one day left his job as a top executive in order to partner up with an old-time buddy, whose family made those simply adorable chocolate figures for Christmas and Easter. Soon enough, smiling Santas, big-eyed bunnies and all those colorful chocolate eggs were decorating Belgrade’s glittering streets and houses twice a year, during those days when people share presents and good wishes, and remember to be a bit better to each other.

Sweet Choice

In October 2013, the family business was taken to the next level, when Vesko’s sons Stanko and Vuk decided to found Sweet Choice: a company that would honor the sweet passion they were raised in, but within the latest standards of industry excellence, innovation and tech-savviness. Their goal is to make the business creative, young and in line with latest technology and process.

We are a B2B company, committed to building and maintaining efficient, transparent and long-term relations with all our business partners. Our client list includes major supermarket chains, as well as a large number of small retailers, in the Serbia and abroad. 
We do love a challenge. Our business year rather dynamic: during holiday times we work like crazy to secure that sales and distribution function like clockwork, while during the rest of the year we seek partnerships and constantly improve our business model. Check out the people  making up Sweet choice, and the places  where it all happens.

Sweet Choice

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