Our mission: We create superior protection inspiring people to push their boundaries

Sweet Protection blends industry-leading innovation with the finest craftsmanship available to create the safest and most advanced helmets, protective gear and apparel. 
 
Sweet strives to inspire every outdoor enthusiast – from World Cup ski racers to the weekend warrior out with their kids and everyone in between – to give them the confidence to go further and faster. If you aren’t able to push your own limits, we aren’t doing our job. 
 
Our core design philosophy - Stronger, Lighter, Better – guides all of our decisions.  We are overachievers with extremely high expectations for our products; well above and beyond industry certifications and standardized tests.  
 
Sweet is based in Norway and was founded by a tight-knit group of skiers, riders, cyclists and paddlers, looking to make the best helmets and apparel available. We build the gear we use and stand behind every product we make. To us there is no compromise. Our passion is your protection. 
 
Live to Play another Day.

Apparel & Fashion

Health & Wellness

Sports

Wearables

Sweet Protection

Christophe Merkel

Pascal Herrmann

This department focuses on the management and support of athletes, overseeing their professional development and engagement.

Athlete Management

This department drives revenue generation through strategic sales initiatives and marketing efforts.

Sales and Marketing

This department focuses on driving sales performance and managing sales processes to optimize revenue generation.

Sales Operations

This department focuses on managing and nurturing relationships with key accounts and clients across various markets.

Account Management

This department is focused on the promotion and management of athletic programs and events.

Athletics Department

This department focuses on developing and executing branding and marketing strategies for various markets.

Sweet Protection

Org chart

Teams

Athlete Management

Sales and Marketing

Sales Operations

Account Management

Athletics Department

Brand Marketing

Offices

Sweet Protection

Org chart

Teams

Athlete Management

Sales and Marketing

Sales Operations

Account Management

Athletics Department

Brand Marketing

Offices

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