Laith Murad is a Chief Marketing Officer currently focused on developing growth and retention strategies for officially licensed digital collectibles in the NHL and MLS. Previously, as Chief Marketing & Operations Officer at Sweet from 2019 to 2020, Laith championed customer acquisition strategies and led marketing efforts that drove significant user engagement. Laith has held various senior leadership roles, including Vice President at Yahoo!, where they designed "The Daily Yahoo," and Chief Marketing Officer at PIRCH, receiving industry recognition for excellence in brand campaigns. With a strong background in data-driven marketing and customer engagement, Laith continues to lead innovative initiatives through their consulting firm. Laith is pursuing a degree at Southern Methodist University - Cox School of Business.
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