Sumaiyah Edwards

Sumaiyah Edwards is currently the Head of Strategy at Sweet&Chilli Ltd. Prior to this position, Sumaiyah held the role of Sales Director - United Kingdom at AMASS. Sumaiyah has extensive experience in brand development, marketing strategies, and brand advocacy from their time as a Global Brand Ambassador at Pernod Ricard. Sumaiyah is also skilled in managing brand education programs, budget management, and cross-functional collaboration. With a background in Economics and Communication from UNISA, Sumaiyah's career has included roles in marketing, sales, account management, and production coordination.