Sweetfin
Alan Nathan is a seasoned entrepreneur with extensive experience in the hospitality and restaurant industries. As Co-Founder and CEO of Sweetfin since March 2015, Nathan has played a pivotal role in the growth of the brand. Previously, Nathan served as Founder and CEO of Choice Hospitality Group Inc. from October 2006 to November 2018 and Co-Founder and CEO of Star Group Management from January 2000 to October 2006. Nathan holds a Bachelor of Science degree in Entrepreneurship/Entrepreneurial Studies from the University of Southern California, earned between 1993 and 1995.
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Sweetfin
Our mission is to fuel life through freshness. We strive to provide a culinary experience that is fresh, accessible, and naturally craveable. Premium-grade freshness is our sweet spot. Sweetfin is a healthful, chef-driven, California inspired poke concept that uses local produce, sustainable fish, and innovative ingredients. In 2015, Sweetfin was created with the goal of providing healthy, nutritious and flavorful bowls and a more approachable way for diners to enjoy sushi. Our fine-casual restaurant concept takes all the familiar flavors of sushi and puts them in an easy to eat, portable, customizable, and affordable bowl. Our culinary philosophy is centered in our “Pole to Bowl” ethos which means that in sourcing our fish we aim to use the highest-quality and most sustainable raw fish we can find while still maintaining a reasonable price point. This philosophy extends into all areas of our offerings - from our produce to our sauces and even to the ingredients used to infuse our teas. Our uniquely designed stores take on the same philosophy as our food - high quality, sustainable and locally-sourced where possible. We partner with local artists and craftsman's to create furniture pieces, art, and fixtures that are distinctive to Sweetfin.