Joe Wrightson is an accomplished professional with a diverse background in public relations and brand strategy. Currently serving as a Brand and Social Creative at The Sweetshop since July 2025, Joe previously held the title of AE/SAE and Earned Media Specialist at Hopeful Monsters from June 2023 to November 2024, where targeted PR strategies were successfully implemented while exceeding Key Performance Indicators. Joe's career began in public relations as an intern at Eleven, where innovative strategies were utilized to achieve award-winning results for global and local brands. In addition, experience as a Group Fitness Instructor at Les Mills New Zealand and Chief Chowboy at Chowboy Joe showcases versatility and passion in various fields. Joe is a graduate of Auckland University of Technology with a Bachelor of Arts in Creative Writing.
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