Ali Witmer

Ali Witmer, MBA, serves as the Director of Product Management at Springs Window Fashions since July 2021, having previously held positions including Senior Product Manager. Prior experience includes a decade at Fiskars Group, where roles ranged from Global Category Business Manager to Product Marketing Intern. Ali's responsibilities have encompassed collaboration with cross-functional teams for successful product launches, conducting market research, and developing consumer surveys. Educational background includes an MBA from the Wisconsin School of Business and a BBA in Marketing from the University of Wisconsin-Whitewater. Leadership experience includes serving as President of The National Residence Hall Association and coordinating marketing efforts for Breast Cancer Recovery.