Ali Kaaba is an accomplished executive with extensive experience in the luxury and consumer brand sectors. As the Chief Executive Officer of Petra Jewelry since 2017, Ali has helped bridge the gap between brands and manufacturers, ensuring quality and design standards are met. Simultaneously serving as the Chief Operating Officer of Petra Brands, Ali has played a pivotal role in scaling consumer brands on a global level since 2019. Ali is also a co-founder of Swiftstart, which specializes in Amazon Marketplace management and has generated $75 million for clients in 2023, as well as Khaos Collective, which focuses on luxury beauty products on Amazon, achieving over $50 million in sales.
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