Roy Copans is currently the Director of Brand & Category Strategy at Swig, where they lead menu and LTO development and drive same-store sales growth. Previously, they served as a Senior Associate Brand Manager at The Hershey Company, overseeing the seasonal Halloween product portfolio that generated over $1 billion in gross sales in 2023. They have experience across various roles including Mid-Market Customer Success Manager at Reputation.com and Associate Benefits Advisor at Zenefits. Roy holds an MBA with a focus in Marketing and a Bachelor's degree in Political Science from Brigham Young University.
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