Simrat Singh

Simrat Singh is a Senior Business Analyst at Swiggy, where they focus on product analytics, funnel optimization, and automation. With over 5 years of experience, they have contributed significantly to decision-making processes by enhancing product funnels and optimizing multi-million-dollar marketing spends. Prior to Swiggy, Simrat held positions at ZS, where they led marketing mix modeling initiatives, and at Kotak Securities and Secura Finvest. They hold an MBA in Marketing and a BTech in Electronics and Communications Engineering from Thapar Institute of Engineering and Technology.