Our vision is to help athletes perform better.

We will achieve this by making sports improvement technologies easily available to athletes through innovative software and sensor solutions.

Our core product is a user-friendly software application that offers a wide range of video analysis tools combined with various sensor integrations to help coaches and athletes perform better and improve faster. The goal is to make data and information previously restricted to university and sport laboratories available to teams, coaches and athletes when and where they practice their sports.

Simply put; we offer an all-in-one solution for sports analysis and improvement.

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Initial Force is a sports performance technology company that was started in 2006 as a spin-out from the Norwegian University of Science and Technology.  
Our HQ is located in Trondheim (Norway), but we also have offices in the US, and employees in Brazil and Ukraine.

Software

Sports

Technology

Video

Initial Force AS

Initial Force AS' headquarters in Trondheim, Norway

This department manages employee relations, recruitment, and administrative functions related to human capital.

Human Resources

This department provides strategic direction and oversight for the organization.

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Other teams

Executive Leadership