We’ve been helping people find insurance for 60 years. With friendly faces in our network of branches, combined with online and telephone services which enable a highly personal service, it’s no wonder we serve over one million people, and employ over 3,000 dedicated people

Our Swinton story began in 1957, when Ken Scowcroft sold his first car insurance policy, for just five pounds. Back then you bought your motor insurance from the ‘man’ at your door, but Ken had a better idea.

By comparing prices from lots of insurance companies, Ken could retain the personal touch and pass on the savings to his customers. In his first year, he sold over 100 policies and Swinton Insurance was born.

By 1964, he’d opened his first high street branch and by 1987, Swinton was a household name, with 200 branches nationwide.

Throughout the years, Swinton has been committed to working hard for our customers, taking the time to listen and going the extra mile, so challenge Swinton to find you a great deal. 

This honest personal approach, inherited from Ken, is still the cornerstone of our business. Today we offer a wide range of insurance products; from car to home, commercial to taxi insurance, plus services like breakdown cover. And we also look for the same qualities in the individuals and companies we work with. 

But it’s our people and their dedication to our customers that make the biggest difference. This is why many people trust us to help protect the things that matter to them.

Insurance

Swinton Group

Swinton Group's headquarters in Salford, United Kingdom

Peter Halpin

Katharine Smith

Steve Baxter

Stephen Britton

The Customer Operations Team at Swinton Group is responsible for ensuring that all customer interactions are seamless and satisfactory. This includes managing commercial customer relationships, overseeing call centre performance, handling customer complaints efficiently, and maintaining high standards of customer service across all touchpoints. The team strives to maintain the company's reputation for personal and attentive service, supporting a wide range of insurance products and services.

Customer Operations Team

This department focuses on assisting customers by resolving inquiries, providing product information, and ensuring a positive service experience.

Customer Support Services

This department focuses on providing various insurance solutions and managing client relationships in the insurance sector.

Insurance Services

The Marketing Team at Swinton Group is responsible for creating and implementing strategies to promote the company's diverse range of insurance products. This includes developing advertising campaigns, managing online and offline marketing channels, analyzing market trends, and identifying opportunities for growth. The team works collaboratively to enhance brand awareness and drive customer engagement, ensuring that Swinton remains a trusted and recognizable name in the insurance industry.

Marketing Team

The Analysts Team at Swinton Group is dedicated to leveraging data and market insights to optimize insurance products and services. They focus on pricing strategies, conducting rigorous tests, and developing software solutions to ensure competitive and customer-centric offerings. Their analytical expertise supports the company’s mission of providing highly personalized and cost-effective insurance solutions to over one million customers.

Analysts Team

This department focuses on driving revenue through customer acquisition and relationship management.

Swinton Group

Org chart

Teams

Customer Operations Team

Customer Support Services

Insurance Services

Marketing Team

Analysts Team

Sales Department

Offices

Swinton Group

Org chart

Teams

Customer Operations Team

Customer Support Services

Insurance Services

Marketing Team

Analysts Team

Sales Department

Offices

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