Raphael Bär is currently the Leiter Newsroom & digital Content at Swiss-Ski, a position held since 2025. They previously served as the Leiter Marketing, Kommunikation und Customer Experience at Weisse Arena Gruppe from 2023 to 2025. Prior to that, Raphael gained experience in various roles at Raiffeisen Gruppe from 2017 to 2018 and worked as a Digital Media Designer at Swisscom from 2015 to 2017. Raphael emphasizes that without strategy, content is merely excess.
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