Danielle Hefetz-Cohen

Danielle Hefetz-Cohen is a seasoned finance and business operations executive with extensive experience across various leadership roles. Currently serving as Co-Founder and CEO of Switch-IO since December 2022 and Founder of JoYa Consulting since December 2013, Danielle has a proven track record in providing tailored business services for small and medium-sized enterprises. Previously, Danielle held key positions such as CFO at Siemplify (now part of Google Cloud), PlugIN Global, and Kalisaya, as well as VP Business Operations and AVP Corporate Finance at Comverse, where leadership involved overseeing diverse teams and management of financial operations. Danielle earned a Bcompt accounting degree from the University of South Africa and completed executive education programs at Tel Aviv University.