Ian Ormerod is a strategic advisor with over 27 years of experience in the banking sector, specializing in innovation, digital transformation, and customer experience. Currently serving as the CEO and Co-Founder of Switch2Zero, a start-up focused on sustainability solutions, Ormerod also provides advisory services through Transformation Advice Ltd. Previously, they held leadership roles at AXA Insurance, Barclays, and BBVA, where they spearheaded significant projects aimed at enhancing customer engagement and digital innovation. Ormerod is a graduate of the University of Cambridge.