Samantha (.

Samantha serves as the Director of Product Marketing and Sales Enablement at Swoop since October 2025, following a decade-long tenure at Sharecare, where roles included Senior Director of Integrated Marketing and Director of Integrated Marketing. During this time, Samantha significantly enhanced pharmaceutical brand strategies using proprietary data to drive patient education and new therapy starts and was instrumental in executing multiple digital product launches. Samantha's experience also includes producing a high volume of RFP responses, mentoring teams in content creation, and leveraging strategic marketing tools to boost project efficiency and client engagement. Earlier roles included positions in social media and content marketing at Crimson Marketing, and sales management in the hospitality industry. Samantha earned a degree in Business Administration with a concentration in Marketing and a minor in Law & Society from California Polytechnic State University-San Luis Obispo.