Terri Z.

Terri Z. currently serves as the Senior Director of Analytics & Performance at Swoop, a company dedicated to transforming omnichannel experiences with a patient-first approach through data-driven solutions. Previous experience includes roles as Engagement Manager and Senior Consultant at IQVIA, where Terri Z. specialized in omnichannel marketing strategies and analytics for pharmaceutical products, notably leading Merck Oncology's Keytruda Women's Health initiative. Prior to IQVIA, Terri Z. held positions in digital media analytics at Health Union and business intelligence at Korman Communities, in addition to co-founding Woosa Bubble Tea. Educational credentials include an MBA from Northwestern University's Kellogg School of Management and a Bachelor's degree with a triple major from Drexel University.