In 2014, two siblings sat down and combined their experience in business, entertainment, and marketing to create SWORDMAKER STUDIOS, a multi-purpose design and manufacturing company that sets a new standard for merchandising and brand activations.

The main pillar of the company is HOLY JOE, a streetwear brand that combines the founders' Mexican heritage with their California upbringing: from Muscle Beach to Coyoacán, HOLY JOE blends both cultures to create fun apparel that is now loved worldwide.

Seven years later, HOLY JOE is sold in stores on both sides of the Río Grande, with headquarters in Los Angeles and Mexico City. Its parent company, SWORDMAKER STUDIOS, develops merchandising for consumer brands, restaurants, event venues, museum gift shops, celebrities, and film festivals, approaching each opportunity with the same mantra: "give your customers something they actually want to wear." 

Through the HOLY JOE brand as well as multiple custom merchandising services, SWORDMAKER STUDIOS brings its unique multi-cultural aesthetic to each and every product they develop, creating trends instead of just riding them. Each product is carefully crafted, from the design process to the retail experience. This isn't about just slapping your logo on a t-shirt; SWORDMAKER STUDIOS integrates your brand into incredible items that your consumers will wear with pride.

Leave the hard work to us. Ask our clients. They'll tell you. We'll make your consumers (and you!) look good.

Swordmaker Studios

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