Werner Pastula is an experienced leader in brand management and design, currently serving as Abteilungsleiter at SWR and as a deputy communications chief. With a career spanning multiple roles in corporate communications and marketing since 2006, they have cultivated significant expertise in strategy and creativity tied to media offerings. Werner has also contributed as a guest lecturer at Popakademie Baden-Württemberg, sharing knowledge in event marketing. Moreover, they have actively participated in various initiatives within ARD, including as a member of the ARD Markenboard and lead of the strategy stream. Werner holds a degree from Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen.
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