Rob Côté is an experienced marketing communications professional currently serving as the Marketing Communications Manager at SWTCH since January 2024. Previously, Rob held various roles at Broadsign from April 2018 to December 2023, including Demand Generation Manager, where responsibilities included managing a team focused on SEO and SEM optimization, as well as marketing campaigns. As a Content & SEO/SEM Specialist, Rob produced and edited content for diverse channels and oversaw PPC and paid social advertising through an external agency. In the earlier role of Content Writer at Higher Education Marketing, Rob generated SEO content and contributed thought leadership within the digital education marketing space. Rob holds a BA in Journalism from Concordia University, certificates in Multimedia and TV Journalism from the Danish School of Media and Journalism, and a DEC in Creative Arts & Literature from CEGEP - John Abbott College.
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