Michael Crider

Michael Crider is an experienced professional with a strong background in investment, strategy, and marketing, particularly for small and medium businesses and startups. As the Principal at The Crider Company since November 2005, Michael focuses on investments in marketing services, technology, B2C eCommerce businesses, and technology services. Additionally, since 2008, Michael serves on the Advisory Board for SXSW Interactive, assisting with panel selection and judging for the Accelerator start-up pitch competition. Previous roles include Fractional CMO at KUWARE INC, Head of Marketing at EX Squared Solutions and Adlucent, and VP Marketing at Apogee Results, showcasing a diverse expertise in marketing and customer engagement. Michael holds a BA in Economics from The University of Texas at Austin and an MBA from George Mason University.