Amanda Tan is a marketing professional with extensive experience in digital marketing, brand management, and business development. Currently serving as Marketing Manager at Syfe since June 2023, Amanda previously held the position of Senior Marketing Executive at Burpple, where efforts focused on campaign execution and influencer collaborations to enhance brand performance. Prior experience includes a role as Digital Marketing Specialist at Publicis Groupe, optimizing SEO strategies for notable clients such as DBS, Disney, and Singapore Tourism Board. Amanda's career began at HelloHolo as a Business Development/Marketing Executive, where key accomplishments involved establishing strategic B2B partnerships. Earlier experience includes an internship at Touch PR & Events, contributing to public relations efforts for lifestyle and beauty brands. Amanda holds a Bachelor of Business Management (Honours) from the University of Birmingham and a Diploma in Advertising and Public Relations from Ngee Ann Polytechnic.
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