Rucha W.

Rucha W. is a Product Design Manager and Speaker, with a certification as a Usability Analyst (HFI). With 16 years of design experience, including 10 years focused on UX and Product Design, Rucha has demonstrated expertise in user-centered design and Agile methodologies while managing teams for over 5 years. Currently, Rucha leads product design at Syfe, fostering a user-centric approach in wealth tech, and previously held significant positions at BigPay and TNG Digital, among others. Rucha's passion for simplicity, creativity, and clarity in design is complemented by a keen interest in architecture, nature, and culinary pursuits.