Syft
Lee Rodgers has a strong background in sales and business development. Lee is currently the Co-Founder & CEO of Syft, a position they have held since August 2021. Prior to that, from June 2017 to August 2021, they worked at Workday as an Account Executive. Before joining Workday, they worked at Oracle from June 2015 to June 2017, holding various roles including Account Executive, Account Manager, and Business Development Consultant.
Lee Rodgers attended Texas A&M University from 2010 to 2013, where they obtained a Bachelor of Science (B.S.) degree in Biomedical Sciences. In 2014, they attended The University of Texas Health Science Center at Houston (UTHealth Houston) and earned a Doctor of Medicine (MD) degree.
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Syft
Syft is uniting the revenue team to enable value selling through a concept we call "Value Matching." Value matching is the automatic connection of two companies around a problem-solution set. In this new world, we focus on adding value for your customers versus traditional outreach methods. Syft helps users generate the value story of why their solution solves their prospect's problem at scale with the contextually relevant verbiage aligned to marketing. Syft helps revenue leaders focus their team in the right direction with value-matched prospects. Our end users are noticing that they aren't just finding a higher volume of pipeline generation in Syft, but those deals are converting because they can tie their solution to value.