Syft
Peter Katsos has a diverse work experience spanning multiple roles and industries. Peter is currently a Co-Founder at Syft, a position they have held since September 2021. Before that, Peter worked at Optimizely for four years, starting as a Success Solutions Architect from September 2017 to July 2018. Peter then progressed to become a Solutions Architect from July 2018 to August 2019, followed by a promotion to Senior Solutions Architect from August 2019 to August 2021. Lastly, Peter served as a Lead Solutions Architect from August 2021 to February 2022. Prior to joining Optimizely, they worked as a Full Stack Developer at Horizons School of Technology from June 2017 to September 2017.
Peter Katsos earned a Bachelor of Science (B.S.) degree in Industrial Engineering from Virginia Tech, attending the institution from 2010 to 2015. From 2016 to 2017, they pursued a Master's degree in Entrepreneurship/Entrepreneurial Studies at the Babson F.W. Olin Graduate School of Business.
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Syft
Syft is uniting the revenue team to enable value selling through a concept we call "Value Matching." Value matching is the automatic connection of two companies around a problem-solution set. In this new world, we focus on adding value for your customers versus traditional outreach methods. Syft helps users generate the value story of why their solution solves their prospect's problem at scale with the contextually relevant verbiage aligned to marketing. Syft helps revenue leaders focus their team in the right direction with value-matched prospects. Our end users are noticing that they aren't just finding a higher volume of pipeline generation in Syft, but those deals are converting because they can tie their solution to value.