Jared Hoffman is a Senior Group Product Manager specializing in Data Platforms and AI-Driven Insights, with over 8 years of experience leading product initiatives at high-growth startups. They previously oversaw Symend’s Data Automation domain and currently own the vision and execution of Symend's behavioral data platform, driving scalable solutions and enterprise engagement outcomes. Jared has successfully managed cross-functional teams to deliver innovative, AI-powered insights and reporting capabilities. Prior to their role at Symend, they held various marketing and product management positions, enhancing eCommerce platforms and executing effective marketing strategies across multiple industries. Jared holds a degree in New Media Production and Design from the Southern Alberta Institute of Technology.
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