Symend is a leading SaaS company that turns difficult conversations and everyday moments into positive experiences across the entire customer journey. Symend’s Behavioral Engagement Platform delivers digital experiences that are hyper-personalized based on the science behind consumer behavior. Our solution achieves better results and builds stronger relationships with nearly half the outreaches. By adapting as customers change, Symend helps top enterprises create and keep customers for life.

Founded in 2016, Symend is headquartered in Calgary and privately held, with global operations across Canada, the United States and Latin America. For more information, please visit https://symend.com/. 

Information Technology

Symend

This department manages financial activities, including budgeting, forecasting, and advising on fiscal strategy.

Finance Operations

The Engineering and Technology team at Symend is responsible for developing, maintaining, and innovating the company’s Behavioral Engagement Platform. This team leverages the latest technologies to create hyper-personalized digital experiences based on consumer behavior science. They ensure the platform adapts to evolving customer needs, achieving better results and fostering strong, long-lasting relationships with customers. Key responsibilities include software development, data management, security, and strategic technological advancements.

Engineering and Technology

The Leadership Team at Symend drives the strategic vision and operational execution of the company, focusing on innovation in the Behavioral Engagement Platform. Comprising key executives such as the CEO, CFO, and CPO, this team collaborates to enhance product development, ensure financial health, and uphold information security, all while fostering a customer-centric culture that strengthens relationships and drives engagement across various markets. Their collective expertise and leadership guide Symend's mission to transform challenging customer interactions into positive experiences.

Leadership Team

The Behavioral Science team at Symend leverages principles from psychology and behavioral economics to design and optimize digital engagement strategies. By analyzing consumer behavior data, they develop insights to create personalized interactions that effectively influence customer actions and improve overall relationship management. This team ensures that the Behavioral Engagement Platform adapts to evolving customer behaviors to maintain high engagement and satisfaction levels.

Behavioral Science

The Board of Directors at Symend provides strategic guidance and oversight to ensure the company meets its long-term business goals and adheres to its mission. They are responsible for making high-level decisions, advising on corporate governance, and supporting executive leadership to drive success and growth within the global market.

Board of Directors

The Customer Success and Client Operations team at Symend ensures the seamless implementation and ongoing satisfaction of our clients with the Behavioral Engagement Platform. This team manages client relationships, oversees custom solution deployments, and provides tailored technical support to help clients achieve their engagement goals. By leveraging deep insights into consumer behavior, they work collaboratively to turn challenging interactions into positive, loyalty-building experiences, ensuring clients derive maximum value from Symend’s solutions.

Customer Success and Client Operations

The Product and Client Management team at Symend is responsible for driving the development and execution of Symend's solutions while ensuring exceptional client satisfaction. This team, comprised of key roles such as Chief Product Officer, Senior Product Managers, Director of Client Advisory, and Manager of Client Data Analytics, works synergistically to refine product strategies, implement innovative features based on consumer behavior science, and provide tailored advisory services. Their unified goal is to deliver hyper-personalized digital experiences that enhance customer engagement and foster lasting client relationships.

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Other teams

Engineering and Technology

Leadership Team

Behavioral Science

Board of Directors

Customer Success and Client Operations

Product and Client Management