Jeff Ball

Jeff Ball is an accomplished sales leader with extensive experience in the retail technology sector. Currently serving as Strategic Sales Leader at Symphony RetailAI since 2021, Jeff specializes in helping retailers navigate unpredictable challenges by leveraging data and collaborative efforts. Prior to this role, Jeff held the position of Vice President of Store Systems at Manhattan Associates, focusing on enhancing enterprise competitiveness through customer-centric flexibility. Jeff's notable tenure at Oracle Retail as Regional Vice President of Sales involved leading retail sales teams across North America, while earlier experience at NCR Corporation included various roles from Account Director to Software Development Team Lead, where Jeff directed teams in developing and executing successful sales strategies and technology implementations. Jeff earned a Bachelor's Degree in Computer Engineering from Clemson University.