Matthew S.

Matthew S. is a customer strategy and experience leader who supports ambitious organizations with evidence-led, audience-centric transformation. Currently serving as a Principal Strategist at Symplicit since 2022, Matthew leads diverse teams and has collaborated with clients across four continents, including CommBank and Queensland Government. They are also an Industry Expert for the CX Future Skills Course at RMIT University, leading a cohort of experienced professionals. Matthew has previously held roles as Strategy Director at AKQA Group and Senior Strategist at Clemenger BBDO and Archetype. Their work has garnered over 160 recognitions for strategy, design, and innovation.