Patrick Masterson

Patrick Masterson is an experienced marketing professional with a strong focus on performance marketing, channel marketing, and lifecycle customer marketing. Currently serving as the Performance Marketing Director - Growth at symplr since March 2024, Patrick utilizes data-driven strategies to optimize ROI in the Healthcare Operations B2B sector. Previously at Evernote, Patrick held multiple leadership roles, including Director of Lifecycle Customer Marketing, contributing significantly to bookings revenue through cross-functional collaboration. Prior experiences at Intuit involved directing channel and product marketing efforts for QuickBooks, leading successful campaigns, and implementing innovative strategies that boosted customer acquisition and retention. Patrick holds an MBA from the University of Mary Washington, a Marketing Strategy Certificate from Cornell University, and a BS in Computer Science from the University of Mary Washington.