Aaron Heng

Aaron Heng is a Regional Customer Business Development Senior Manager at Synagie Group Asia & Europe, leading initiatives for Estée Lauder Companies across Southeast Asia. Prior roles include managing a team of nine in executing e-commerce strategies for premium beauty brands and supporting successful launches on Lazada Singapore for La Mer, Jo Malone London, and Tom Ford Beauty. Additionally, Aaron has experience as a Teaching Assistant at Singapore Management University, a Management Committee Member at Yong-en Care Centre, and an Investment Finance Intern at Golden Energy and Resources. A graduate of Singapore Management University with a Bachelor's degree in Business Management, Aaron also attended BI Norwegian Business School.